GyroGear, creators of the GyroGlove, turned to us to make a big press impact at CES 2024 despite their small booth and niche product.

Facing fierce competition, we tackled the challenge by reaching out to reporters early, leveraging our media connections, and crafting a compelling story that resonated with journalists.

The results were outstanding: Gyrogear landed 364 news features, reaching 13.8 million views, with an advertising value equivalency (AVE) of $4.9 million. Coverage from major outlets like The Associated Press and Engadget made GyroGear one of the most publicized companies at CES, boosting their sales and increasing their reputation. If you’re looking for press that delivers lasting results and propels your brand to new heights, we can help.