Feher Solutions

Feher Solutions introduced the world’s first air-conditioned baseball cap at CES, but faced significant challenges. As a one-man operation, Steve Feher had limited resources for marketing and product presentation. Competing with thousands of polished products, his rough prototype had no production timeline and minimal media assets, raising concerns about gaining attention.

We turned these challenges into an opportunity by highlighting Steve’s history as an innovator and crafting a compelling narrative around his technological breakthroughs. This resonated with reporters, and the buzz around the AC Cap took off immediately.

Within 24 hours, we secured interest from top outlets like Forbes and Fortune. Media visits followed from ABC News, The Wall Street Journal, CNET, and more. The surge in press attention made Steve’s CES launch a massive success, proving that even a one-person operation can stand out with the right PR strategy.