Foldimate

Foldimate, a revolutionary laundry-folding robot, faced tough competition at CES, with concerns about standing out due to its high price tag, single prototype, and niche appeal. With over 3,500 exhibitors, it was a challenge to grab media attention.

We stepped in, leveraging our deep relationships with CES reporters. Rather than relying on chance booth visits, we connected with top-tier journalists well in advance, ensuring Foldimate would be on their radar.

The results were outstanding. Within 24 hours, we secured coverage from Good Morning America, Yahoo News, and CNBC. Additional coverage from FOX News, Engadget, and USA Today followed. The total reach was 6.04 million people, with an AVE of $2.2 million. Foldimate became one of the most publicized products at CES ever, leading to a huge surge in pre-orders and making the show an incredible success for them.