The Challenge
A small booth lost in a sea of tech
GyroGear's glove steadies shaking hands caused by Parkinson's and Essential Tremor. But with 4,200+ exhibitors and flashy gadgets everywhere, their tiny booth was easy to miss.
What We Did
We made them impossible to ignore
- Started early. We booked interviews months before CES.
- Led with emotion. We told the human story behind the glove.
- Used our relationships. Top reporters were lined up before the doors opened.
The Outcome
They weren't buried in the noise. They were the story.
GyroGear became one of the biggest success stories at CES and won multiple CES Innovation Awards. There was so much buzz, even the CEO of Microsoft booked a meeting.
