Big WOW Moment:
90 second LIVE feature on The Today Show
When was the last time you saw a pillow in the news? Probably never. That didn't stop us from getting a pillow on the Today Show ... one of the nation's top ranked morning programs.
How'd we do it? We reached out to our contacts at the show with a great pitch. The next thing you know, we land a one and a half minute spot and a viewership in the millions. The cost for a 90 second commercial on a morning show is well over $100,000. The coverage we generated was free and the value was PRICELESS.