Artificial Intelligence (AI) is the science of training machines to perform human tasks. The term was coined in 1956 when scientists began exploring how computers could solve problems on their own.

Machine learning is a subfield of artificial intelligence. It's the science of getting computers to learn on their own, without being explicitly programmed. Instead of writing code, you feed data to the generic algorithm. The algorithm looks for patterns in the data and draws conclusions. Once the algorithm gets good at drawing the right conclusions it applies that knowledge to new sets of data.

Machine Learning has given us incredible innovations like self-driving cars, Netflix's recommendation engine, and a vastly improved understanding of the human genome.

VisitingFromSpace IQ uses AI and Machine Learning to optimize PR campaigns. We use data points sourced from all Visiting From Space projects and our network of over 1.9 million reporters.

We reach out to thousands of press contacts every single day. Our algorithm studies all of the touchpoints we have with journalists. For example .... Who opens our emails and who does not? How quickly did they react and what device did they use (desktop, smartphone, tablet)? How much time do they spend at the online media kits we create? What do they scroll to and what links do they like the most? We study all of the data.

Every single step and movement of theirs is measured, quantified and scored. We use historical data to build your campaign then our algorithm processes data from your project in real-time. We adjust on the fly keeping only the aspects of your campaign that rank the highest, systematically improving everything else. The result ... your PR campaign is constantly getting smarter and more effective.

We run the smartest PR campaigns on the planet giving you the best results.

No one is more connected than we are. We have the largest network of reporters on the planet.

VFS DataWorks allows us to instantly find all of the influencers that can significantly impact your business.

Best of all, because of Visiting From Space IQ, we know what each reporter looks for and how to deliver your campaign to them in a way that gives you the best opportunity of being featured.