GoBe3's groundbreaking design monitors nine key vitals (via HEALBE FLOW™ Technology) non-invasively through the surface of your skin … all with real-time accuracy. With fully customizable features, the GoBe3 comes equipped with built-in Wi-Fi making it a cinch for anyone to take control of their stress, sleep, energy balance, heart rate, distance traveled/steps taken and so much more! The GoBe3 includes new hypoallergenic titanium sensor contacts, sleek styling and a soft-touch band for all-day-long comfort.

It's time to take all the guesswork out of diet, health and performance.

GoBe3 is equipped with always-on MIP display providing glare-free usage even on the sunniest days.
The device has also changed its design, became lighter and thinner to meet both comfort- and style-wise users’ demand.

The band straps are changeable and have several color decisions to meet different styles and tastes.

Improved geometry of GoBe3's sensor stack has significantly risen data collection accuracy: spontaneous user moves and external noises are no more a challenge for the wearable.

An optical pulse sensor has replaced the piezo one in GoBe2. The new sensor helps to collect real-time pulse data, even when at intense physical activities.

The built-in Wi-Fi module, absent in previous generations, speeds up complex data processing and synchronization.

GoBe uses its patented FLOW™ Technology and an impedance sensor to analyze changes in a human body’s glucose concentration. As glucose concentrations rise, cells absorb glucose and release water. The impedance sensor sends high and low-frequency signals through the skin to measure the fluid moving in and out of the cells.

FLOW™ Technology then applies this information to an advanced algorithm to analyze this data and calculate calorie intake vs. calories burned. In general, if the user consumes fewer calories than burns, the GoBe will show a caloric deficit for that day.

Artem Shipitsyn is a technology and marketing entrepreneur with more than a decade of experience in the mobile, IoT, health 2.0 and advertising sectors. His varied background includes startups, tech innovation management, new business strategy, product development, and change management.He co-founded HEALBE™, a Redwood City, Calif.-based consumer technology company with offices in Russia, in 2012 along with George Mikaberidze and Stan (Stanislav) Povolotsky. Under his leadership, the company spearheaded a successful Indiegogo crowd-funding campaign in 2014 that raised more than $1 million dollars to support its 2015 launch of the GoBe™ smart band. He oversaw the rollout of the device that covered 48 countries.In January 2017, he and his team introduced the second generation “GoBe2”, at the Consumer Electronics Show in Las Vegas. The third generation “GoBe3” is launched under his leadership in December 2019. The new device is targeted to the weight loss and maintenance market and integrates company-patented Healbe FLOW™ Technology, which automatically measures calorie intake and body water levels of users non-invasively through their skin.Prior to HEALBE, Shipitsyn was a co-founder of Iridium, a marketing company based in Moscow, where he led teams in executing marketing research and concept development to support local and global brands including Rostelecom, Sberbank, L’Oreal, Valio, Reebok, Hearst Shkulev and Discovery Channel.Shipitsyn attended the National University of Science and Technology /MISIS, Russia, where he earned a Bachelor of engineering technology degree, as well as a Master’s degree in semiconductor technology and devices.