Westinghouse Nucli

The Westinghouse Nucli Smart Lock gives you total control over what happens at your door. Complete with fingerprint recognition, camera, voice mail, real time voice communication, and remote auto-locking, Nucli allows you to keep the people and places you love safe.

3 Days

time to land first article


boost in Nucli sales after 1 month

$4 billion

annual sales for all of Westinghouse


Westinghouse has thousands of products that generate over 4 billion dollars in annual sales. They have considerable resources, but despite this, when they launched Nucli presales and exposure felt flat. The Nucli is one of hundreds of smart locks already in the marketplace. Its competitors we're getting substantial press coverage so Nucli was getting squeezed out. The CEO of Westinghouse reached out to us for help.

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We revamped Westinghouse's media approach. This involved fine tuning not just their message, but also their delivery. We created a series of media pitches that we strategically released to our media contacts and key journalists from our network of over 1.9 million reporters. Our outreach was consistent and maximized media exposure right when they needed it.


We came in and brought the BUZZ, turning Nucli's slow launch into a wildly popular rollout. The press came fast ... SUPERFAST. Within 24 hours of reaching out to the press, we got a phenomenal write-up for Nucli in Digital Trends. The article hit the mark and gave Nucli the momentum they needed. Trendhunter, Cult Of Mac, Ubergizmo and more quickly followed. This all led to a wildly successful launch coupled with a tremendous boost in sales.

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The Numbers

With press coverage comes numbers .... BIG NUMBERS. In less than a month, orders for the Nucli reached $197,072, giving Westinghouse the confidence to take on its competitors and continue its wider rollout in the marketplace.

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