Everybody has an idea for an app, but creating an app has always been a lot of work. AppSeed is an app that makes it easier by turning your sketches into functioning prototypes.
time to land first article
boost in sales after 10 days
number of competing apps
There are over 4.2 million apps. Over 1000 new Apps launch every single day. How do we get Appseed to stand out and rise above the rest? On top of that, Appseed is incredibly niche. It was created for App developers only so the audience is very specific. After launching, Appseed was off to a slow start. Our job was to jump in right away and turn the launch around ... getting it the attention it deserved.
We moved quick, developing an approach that we knew would work with our media contacts and bloggers. Our goal was to get the journalists emotionally involved. The pitch showed why Appseed was not just important for App developers, but for them as well. We drove the message hard, leveraging our contacts, constantly analyzing results and fine tuning our message until we could get optimum media exposure.
The press came fast ... SUPERFAST. Within 24 hours of reaching out to the press, we got a phenomenal write-up for Appseed in Forbes. The article hit the mark and gave Appseed the momentum they needed. Techcrunch, Mashable, the Huffington Post, TrendHunter, Cult Of Mac and tons more quickly followed. This all led to a wildly successful rollout coupled with a tremendous boost in sales.
Press and blog coverage drove Appseed's visibility and numbers up dramatically. 10 days after we landed our first article for Appseed, sales were up an additional $30,000. The exposure instantly boosted Appseed's credibility and exposed it to key influencers.